This blog contains details about the following :
1. Methodology of running the campaign.
2. List of Prizes
3. Photographs of the inauguration ceremony
4. List of Prize Winners
HPCL North
Region had planned a Sales Promotion Campaign at 350 retail outlets under our
North Regional Office covering 07 regions of North I.e. Delhi,Hisar, Panipat,
Jammu, Jalandhar, Bhatinda & Simla
The campaign was launched with much
fanfare with the presence of dealers, customers and Senior officials of HPCL
& Team at the respective
regions.
The campaign featured bumper prizes of One Car, One
Bike per region and one guaranteed bumper prize per outlet for customers buying
fuel worth Rs 400/- for two wheeler segment & Rs 1500/- for four wheeler
Segment. 08 Maruti ALTO, 08 Mahindra Bikes and 350 HAIER Microwave Ovens were
announced as prizes.
The
photographs of the inauguration ceremony can be viewed here.
The campaign received an
overwhelming response from customers and over 2,50,000 customers who
participated in the same by way of sending an SMS
message.
A simple SMS format was
to be sent by customers who purchased fuel worth Rs 400 & above as per the
qualifying requirement. The customers simply had to buy fuel and send an SMS as
follows :
HP<space>Bunk id<space>BillNo to
9243524333.
The customer was
instantly sent a response message saying
"Thank you for your participation. Your tranx ID is 1234.
Please retain your original bill to claim your prize in the lucky
draw.
Lucky
winners were selected through a committee formed by HPCL at the HPCL Regional
meet along with select dealers held at Timber Trail, Parwanoo on 29th January
2016. Copy of the minutes and prize winner list can be viewed in this link : CLICK
HERE
The
prizes will be distributed by the respective regions in association with the
dealers at a ceremony that will be attended by customers.
We
whole heartedly thank all our customers, dealers, sponsors and our channel
partners for making this campaign a huge success.
Your feedback and response is highly
appreciated.
PHOTOS OF THE CAMPAIGN
LIST OF PRIZE WINNERS
